Readers get their own store
A reader in Germany who picks Amazon goes to amazon.de, a reader in Australia to amazon.com.au: 21 Amazon stores in all. Apple Books links switch country too.
Free universal book links. One address, every store.
Give each book one short link that sends every reader to the right store in their own country. Free on every plan, with no click limits, and built to last in print.
You don’t need to format your book in Koberger to use them.
What is a universal book link?
One web address for a book that works for every reader. Share it instead of separate Amazon, Apple Books and Kobo links, and each reader gets a button for every store that sells your book, in their own country.
An Amazon link sends Apple readers to the wrong place, and a UK Amazon link sends American readers to a store that won’t sell to them. A universal link fixes both, which matters most in places you can’t edit later: the back of a paperback, a printed bookmark, a post that’s already been shared.
How it works.
- Add your book. Start from a book you’ve formatted in Koberger, or type in the title, author and blurb. Then paste the link for each store that sells it.
- Share one address. Your book gets a short link like koberger.app/b/your-book. Put it in your back matter, your newsletter, your website and your social bios, or print the QR code.
- Readers pick their store. The link opens a page with your cover, your blurb and a button for every store, grouped into ebook, paperback, hardback and audiobook. Amazon and Apple Books buttons go to the reader’s own country’s store.
Built for links that have to keep working.
Safe to print
Change a link’s address and the old one keeps working, so the address in your paperback still leads somewhere. Every link has a QR code for bookmarks, posters and events.
An Amazon-only version
Kindle Unlimited and other Amazon-only editions get a link that goes straight to Amazon, because Amazon doesn’t like links to other stores inside the books it sells.
Remembers each reader’s store
Readers can tick a box once and go straight to their store next time. A Kindle goes straight to Amazon, since that’s the only store it can buy from.
Your cover when it’s shared
Post a link on social media or in a chat and the preview shows your cover. With a blurb, your book’s page can show up in search engines too.
Stats without tracking
See page views, store clicks and countries for the last 7, 30 or 90 days. Readers are counted without cookies or personal data.
Works with Amazon, Audible, Apple Books, Kobo, Barnes & Noble, Google Play, Bookshop.org, Waterstones, Smashwords, Everand, Libro.fm and Storytel. Book links only ever send readers to book retailers.
Koberger, Books2Read and Geniuslink compared.
| Feature | Koberger | Books2Read | Geniuslink |
|---|---|---|---|
| Price | Free, no click limit | Free | From $6 a month |
| Readers sent to their own country’s store | Amazon, Apple | Amazon, some others | Amazon, Apple |
| Finds your book in other stores | No | Yes | Partly |
| Remembers a reader’s store | Yes | Yes | Not that we could find |
| Affiliate income | No | Some stores | Yes |
| Address | koberger.app/b/… | books2read.com/… | geni.us/… |
Checked on their own websites on 7 October 2026. Geniuslink’s $6 covers 1,000 clicks a month, then it’s $3.50 per 1,000. Books2Read is the pick if you want it to find your other stores for you, and Geniuslink if affiliate income matters. Read the full comparison.
Book links, answered.
What is a universal book link?
A universal book link is one web address for a book that works for every reader. Instead of sharing separate links for Amazon, Apple Books and Kobo, you share one address. It opens a page with a button for each store that sells the book, and sends each reader to the store for their own country.
Are Koberger book links really free?
Yes. Book links are free on every Koberger plan, including the free plan, with no limit on clicks. Each account can have up to 50 book links with up to 20 store links each, and we can raise the limit if you need more.
Do I need to format my book in Koberger to use them?
No. Anyone with a free Koberger account can make book links. If you format in Koberger, a link can start from your book and fill in the title, cover, series and blurb for you. If you don’t, you type those in yourself.
Which stores can a book link send readers to?
Amazon, Audible, Apple Books, Kobo, Barnes & Noble, Google Play, Bookshop.org, Waterstones, Smashwords, Everand, Libro.fm and Storytel. Book links only send readers to book retailers, so nobody can use a Koberger address to send readers somewhere they wouldn’t expect.
How do readers get their own country’s store?
Amazon links go to the reader’s own Amazon store in 21 countries, including the US, UK, Canada, Australia, India, Germany and Japan. Paperbacks and hardbacks only move to a local Amazon where Amazon prints them. Apple Books links switch to the reader’s country too. Other stores open the link you added.
Can I put a book link in my ebook or paperback?
Yes. Use the address anywhere, or in Koberger pick a book link in a buy links block: it’s a link in your ebook and a short address or a QR code in your paperback. For Kindle Unlimited and other Amazon-only editions, use the Amazon-only version of the link, because Amazon doesn’t like links to other stores inside the books it sells.
What happens if I change a link’s address?
The old address keeps working and leads to the same page, so links already printed in your paperbacks don’t break.
Will my book’s page show up in search engines?
Yes, once it has a blurb of 150 characters or more. Each page carries your book’s details in a form search engines understand. Pages without a blurb are kept out of search results, because a page with only a title and some buttons isn’t useful there.
Do Koberger book links add affiliate tags?
No. Koberger doesn’t add its own affiliate tags to your readers’ clicks, and you can’t add yours yet either. If Amazon affiliate income matters to you, Geniuslink is built for it.
Are readers tracked?
No. You see page views, store clicks and countries for the last 7, 30 or 90 days, counted without cookies or personal data. A reader only gets a cookie if they tick “Remember my choice”, and it only stores which store they picked.
How long do book links last?
As long as your Koberger account, on the free plan too, so there’s no subscription to keep paying for links printed in your books. If you delete your account, its links stop working and show a neutral “This link is no longer active” page, and their addresses can never be reused by anyone else.